Gen Z-focused fintechs live and die by social media. Here's how they're trying to out-influence each other, and traditional banks, to nab 82 million customers for life. thumbnail

Gen Z-focused fintechs live and die by social media. Here’s how they’re trying to out-influence each other, and traditional banks, to nab 82 million customers for life.

Charli D’Amelio, who has the most followed account on TikTok, has partnered with and invested in the banking app Step. Shannen Balogh; Samantha Lee and Skye Gould/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Gen Z is projected to be the largest US consumer base by 2026.…