Prudential looks for a new ad agency

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Hi and welcome to Insider Advertising for February 22. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

  • Prudential looks for a new ad agency.
  • The Independent eyes acquisitions.
  • Facebook negotiates with Australia.

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Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.


Charles Lowrey

Charles Lowrey, CEO and chairman of Prudential.

Prudential


Prudential is shopping for a new ad agency after years of handling most of its advertising itself

  • Prudential is shopping for a new ad agency for the first time in more than a decade, Patrick Coffee and Lindsay Rittenhouse report.
  • The development marks a big change for the company, which was early to create an in-house agency.
  • Prudential reported its first loss since 2013 due to the economic downturn.

Read the story.


The Independent

The Independent’s final print edition hit newsstands on March 2016.

Leon Neal/AFP via Getty Images


UK news site The Independent is looking to make its first acquisitions as it ramps up global expansion

  • The Independent is in discussions to acquire or take stakes in other companies, sources told Lara O’Reilly.
  • Prospective takeover targets include international media outlets and tech firms.
  • The talks come after a solid year of financial performance and a strong start to 2021.

Read the story.


Facebook.

Facebook set to soar throughout 2021, says BofA.

SOPA Images/Getty Images



Facebook is back at the negotiating table in Australia, the prime minister says

  • Facebook’s decision to block news erased several state government and emergency department accounts.
  • Treasurer Josh Frydenberg said he spoke with CEO Mark Zuckerberg Friday and talks were expected over the weekend.
  • Facebook is opposing Australia’s proposed law requiring social media platforms to pay for links to news.

Read the story.


More stories we’re reading:

  • What you need to know about Section 230, the controversial internet law Trump hated and Biden might reform (Business Insider)
  • GEN Z VCS: Meet the top 29 up-and-comers changing the world of venture capital (Business Insider)
  • Chick-fil-A’s out-of-control drive-thru lines have it facing off against local businesses and battling lawsuits (Business Insider)
  • Los Angeles Times owner exploring sale of company (Wall Street Journal)
  • Vizio accelerates its streaming ads business as the CTV arms race heats up (Adweek)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.

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