FullStory’s founders from left to right: Bruce Johnson, Scott Voigt, Joel Webber.
FullStory, an Atlanta-based customer experience software company, has closed a $10 million round, according to a filing with the SEC.
Not much else is known about the sale, recorded on May 11, other than five investors were involved in the round. The raise is smaller than the Series C the company raised in April 2019 — a $32 million round led by Stripes and Dell Technologies Capital.
The new investment brings the company’s total funding to $67 million.
Listed in the SEC filing as directors are the startup’s previous investors, GV general partner Karim Faris, Stripes partner Ron Shah and Kleiner Perkins managing partner Ted Schlein were listed as related persons on the form. Alex Estevez, a venture partner with Accel Partners and last year’s Venture Atlanta chairman, is a personal investor in the company and was also listed on the form.
FullStory provides companies with insights into the digital experiences of their customers, which include product management, software development, marketing and customer support and success teams. Some of their clients include Jane.com, Wistia, zenstores, WayUp and Thredup.
Founded in 2014 by former Google engineers, the company told Atlanta Inno in April 2019 it has seen a fourfold increase in their workforce since 2017. At the time, FullStory had 175 employees total.